get found
on google
with SEO
We structure your organization’s website in a way that clearly and effectively communicates your intentions to search engines. This allows Google and other search engines to recommend your website to people who are searching for you and the services you offer.
Your message is important!
We help people discover you when they search for the ways you serve.
We want to make the right people aware of who you are and how you serve. We want to pull out the best of who you are and how you, in particular, affect the world around you locally and/or globally. Then, we optimize your site with the most relevant search terms, so it’s clear to those looking to get involved, use your service, or donate to your cause.
SEO (search engine optimization) is the process of ensuring the information you publish on your website is formatted and presented in the best way possible. Whether you are a large or small business, this can be done through a variety of actions and tasks that impact the website, but they are generally divided into two main categories: Onsite and Offsite SEO.
SEO is not a guarantee that you will show up at the top of search results. (Note: If you’re approached by a company that promises this as an outcome… run!) The effectiveness of SEO depends on a variety of factors, including the competition of other websites in your market trying to accomplish the same thing as you.
The goal is that your website becomes indexed for having the answer and relevant content for the questions that people are asking online. This can be as simple as your church name and address appearing for a search phrase like “lawn service in Nashville, TN.” It may be more challenging to rank highly for more frequently asked questions like, “what is the best lawn service?”
Onsite SEO
Offsite SEO
93% of online experiences begin with a search engine
70% of the links search users click on are organic
75% of users never scroll past the first page of search results
Google owns 65-70% of the search engine market share
70-80% of users ignore the paid ads, focusing on the organic results
For Google, 18% of organic clicks go to the first three spots
As an organization, you are the expert in your field and have the answer. Does your business website let people know what that answer is and how they can find it?
SEO, or Search Engine Optimization, is the practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). This is crucial because it helps your website attract more organic traffic, making it easier for potential clients to find you when they search for relevant keywords related to your services.
- Onsite SEO involves optimizing elements on your own website, such as content, page structure, meta tags, and keywords, to make it more attractive to search engines.
- Offsite SEO refers to actions taken outside of your own website to impact your rankings within search engine results. This primarily involves building backlinks from other reputable sites to enhance your site’s credibility and authority.
SEO is a long-term strategy. Typically, it can take several months to see significant improvements in search rankings due to the competitive nature of rankings and the time it takes for search engines to index and reassess your site. However, some technical improvements can yield quicker visibility improvements.
No ethical SEO service can guarantee specific ranking positions due to the unpredictability of search engine algorithms and competitive dynamics. Instead, we focus on employing best practices that significantly increase the chances of achieving higher rankings.
We conduct thorough keyword research to identify terms that are not only relevant to your services but also frequently used by your potential clients during searches. This involves analyzing search volume, keyword difficulty, and relevance to ensure the chosen keywords effectively attract the right audience.
We use a variety of techniques, including optimizing website content for keywords, improving site structure and navigation, building high-quality backlinks, enhancing the mobile experience, increasing site speed, and ensuring high-quality user engagement.
Yes, SEO requires ongoing efforts to maintain and improve rankings. Search engines continuously update their algorithms, and competitors also work on their SEO, which means your site needs regular updates and optimizations to keep up with changes and maintain its visibility.
SEO works best when integrated with other digital marketing strategies like content marketing, social media marketing, and pay-per-click (PPC) advertising. This holistic approach ensures that all aspects of your online presence are aligned and working together to attract, engage, and convert your target audience.
Effective SEO leads to higher visibility in search engines, which increases organic traffic to your site. This typically results in more leads, higher sales, and increased brand awareness, especially when users find your site while searching for solutions that you offer.
