We structure your organization’s website in a way that clearly and effectively communicates your intentions to search engines. This allows Google and other search engines to recommend your website to people who are searching for you and the services you offer.
Your message is important!
We help people discover you when they search for the ways you serve.
We want to make the right people aware of who you are and how you serve. We want to pull out the best of who you are and how you, in particular, affect the world around you locally and/or globally. Then, we optimize your site with the most relevant search terms, so it’s clear to those looking to get involved, use your service, or donate to your cause.
SEO (search engine optimization) is the process of ensuring the information you publish on your website is formatted and presented in the best way possible. Whether you are a large or small business, this can be done through a variety of actions and tasks that impact the website, but they are generally divided into two main categories: Onsite and Offsite SEO.
SEO is not a guarantee that you will show up at the top of search results. (Note: If you’re approached by a company that promises this as an outcome… run!) The effectiveness of SEO depends on a variety of factors, including the competition of other websites in your market trying to accomplish the same thing as you.
The goal is that your website becomes indexed for having the answer and relevant content for the questions that people are asking online. This can be as simple as your church name and address appearing for a search phrase like “lawn service in Nashville, TN.” It may be more challenging to rank highly for more frequently asked questions like, “what is the best lawn service?”
93% of online experiences begin with a search engine
70% of the links search users click on are organic
75% of users never scroll past the first page of search results
Google owns 65-70% of the search engine market share
70-80% of users ignore the paid ads, focusing on the organic results
For Google, 18% of organic clicks go to the first three spots