get found on google with SEO
We work to structure your organization’s website in a way that communicates clearly and effectively with search engines what your intentions are so they can then recommend your website to people who are searching for what you offer or for who you are.
Your message is important! We help people discover you when they search for the ways you serve.
We want to help make all people aware of who you are and how you serve. We want to pull out the best of who you are, how you, in particular, affect the world around you locally and/or globally. Then, we optimize your site with the most relevant search terms, so it’s clear to those looking to get involved, use your service or donate to your cause.
SEO is just making sure the information you are publishing on your website is formatted and presented in the best way possible. Whetherr you are a large or small business, this can be done through a variety of actions and tasks that impact the website, but they are generally divided into two main categories: Onsite and Offsite SEO.
SEO is not a guarantee that you will show up at the top of search results. (Note: If you’re approached by a company that promises this as an outcome…run!) The effectiveness of SEO relies on a variety of factors including the competition of other websites trying to accomplish the same thing you are in your market.
The goal is that your website becomes indexed as having the answer and relevant content for the questions that people are asking online. This can be as simple as your church name and address appearing for a search phrase like “lawn service in Nashville, TN” or harder to be ranked highly for more often asked questions like “what is the best lawn service?”.
Onsite SEO
This involves going through your site with a fine tooth comb and making sure your website pages, titles, tags and overall structure are optimized for your target keywords. We fix things along the way as well as add content to help increase your search rank.
Offsite SEO
This is a bit more complicated and requires ongoing work. For example, the major search engine sites are all looking for other sites outside of your own that link back to your site. They see this as an indicator of good content on your site and therefore promote your site more.
93% of online experiences begin with a search engine.
70% of the links search users click on are organic
75% of users never scroll past the first page of search results
Google owns 65-70% of the search engine market share
70-80% of users ignore the paid ads, focusing on the organic results
For Google, 18% of organic clicks go to the 1st three spots